Materials Matter.
Paul Greenwood has a knack for ticking off consequential high alpine objectives. To no one’s surprise, he prefers to do it aboard tools that inspire confidence. Rogers Pass, BC. Photo: Matt Ruta (@matt_ruta)
In the Alpine, Materials Matter.
Whether we’re in a remote range far from home or skinning right out our back door, we venture into the backcountry to test what we’re made of. Our products function on the same paradigm.
As athletes, scientists, and designers, we’ve come to realize that the backcountry is the perfect venue for materials testing and development. Simultaneously, product design in skiing and snowboarding has long been constrained by a narrow range of available building materials. And none of these materials were ever built explicitly with backcountry skiing and snowboarding in mind.
Materials can make the difference between achieving your goals with style and poise, or turning back with your tail between your legs. Our unique biobased and recycled materials are designed specifically for increasing descending performance and durability without adding weight. Descend more aggressively on biobased materials that reduce chatter better than traditional ones. Push your equipment harder with recycled inserts that resist binding pullout better than traditional maple inserts. Do it all with more thoughtfully designed products that refuse to accept the status quo.
In the Design Lab, Materials Matter.
Materials scientist Neal Anderson pours our biobased Algal Wall, which natively bonds to our skis and snowboards’ Algal Core without the need for epoxy to join the materials. Salt Lake City, UT. Photo: Pep Fujas (@pepfujas)
Structure equals function.
In chemistry and materials science, this adage means everything. Whether a material is stretchy, brittle, hard, or soft, every element of its physical behavior is governed by its molecular structure.
What if you could tap into biology to create new structures, with new physical functions? That’s exactly what we’ve set out to do.
By coming up with new biobased oils, we’re accomplishing NEW performance characteristics that the commercially available petroleum-derived materials we used to use to build outdoor products couldn’t reach.
When used intentionally with a specific use case in mind, the biobased materials we develop in house can outperform what was previously available to product designers. Create for a purpose. Design with intention.
On Our Planet, Materials Matter.
Less extractive, more proactive. Want to come along? Eastern Sierra, CA. FOW: Nick Russell // Photo: Ming Poon (@ming.t.poon)
As we stand, we face countless growing environmental problems. In no way do we claim to hold the silver bullet (there isn’t just one). We’ve simply discovered some better ways to make things, and proved that it's possible with every product we've released. We want to share these ideas and enable the world to embrace them.
So slash some turns and surf the Earth. Enhance your experience in Nature’s cathedral on purpose built materials derived from Nature. Move away from the restraints of petrochemicals and invest in a new technology that unlocks previously unseen, biobased possibilities…