The Phase Series: Design Details
Southern Utah. FOW: Nina Reyes // Photo: Kevin Kinghorn (@kevinkinghornphoto)
Design with Intention.
This mantra holds true with ski and board construction, planning out a backcountry expedition, and when developing the Phase Series - a new line of multisport apparel with an exciting new ingredient.
It doesn't matter whether you're eight hours into a mission, or in the depths of relaxation. Your preparedness, confidence, and comfort comes down to every bit of fabric, every stitch, and every feature of your apparel.
The best details are the subtle ones - those features and design decisions that you might not fully appreciate or consciously notice at first ...until you realize that they just made your day better.
We added these details for you and our crew of humans inspired by Nature, science, creativity, and outdoor revelry. Today, it's time to let you in on a few of them...
Subtleties
Sleek and functional hidden storage designed to promote free and natural movement. Southern Utah. Photo: Kevin Kinghorn (@kevinkinghornphoto)
A hidden balaclava functions as a buff when you need it, yet stows away perfectly when you don't want it. Southern Utah. FOW: Nina Reyes // Photo: Kevin Kinghorn (@kevinkinghornphoto)
Integrated adjustability for fine tuning in a given size. Southern Utah. FOW: Alex Andrews // Photo: Kevin Kinghorn (@kevinkinghornphoto)
Beauty in simplicity. Southern Utah. FOW: Alex Andrews // Photo: Kevin Kinghorn (@kevinkinghornphoto)
Supreme Comfort
A blend that includes wood pulp-derived Lyocell makes for an incredibly soft handfeel, which is enhanced by our use of the MiDori® bioWick® finish. Don't be surprised if you never want to take it off! Salt Lake City, UT. Photo: Kevin Kinghorn (@kevinkinghornphoto)
Anatomically tapered seams designed to fit the human form. Los Angeles, CA. Photo: Joe Carlino (@carlinojoevideo)
Domestically Assembled
To keep with our theme of responsibility and performance, we partnered with Lefty, a Los Angeles-based production house dedicated to ethical apparel creation, living wages, and responsible materials sourcing. Los Angeles, CA. Photo: Joe Carlino (@carlinojoevideo)