Privacy Policy
Checkerspot, Inc. dba WNDR Alpine, its subsidiaries and affiliates (“WNDR,” “WNDR
Alpine” “we” “our”, and/or “us”) value the privacy of individuals.
This privacy policy (the “Privacy Policy”) explains how we collect, use, and share Personal
Information from users of our website www.wndr-alpine.com (collectively “Services”). By
using our Services, you agree to the collection, use, disclosure, and procedures this Privacy
Policy describes. “Personal Information” means any information relating to an identified or
identifiable individual. Beyond the Privacy Policy, your use of our Services is also subject to our
Terms of Service.
Personal Information We Collect
We may collect a variety of Personal Information from or about you or your devices from
various sources, as described below.
In some cases, provision of your Personal Information may be necessary to provide you with our
Services. In these cases, if you fail to provide certain Personal Information when requested, we
may not be able to give you access to our Services. Where required by applicable law, we
indicate whether and why you must provide us with your Personal Information, as well as the
consequences of failing to do so.
A. Personal Information You Provide to Us.
Registration and Account Information. If you sign up for an account on our Services, we
collect Personal Information related to its creation and the usage of our Services via this account.
We will ask you to provide your name and email address, and to choose a password.
Communications (Ski Finder, Chat, Direct Communications). If you submit an inquiry via
our Ski Finder service, we may collect and process your skill level, height, weight, current ski
equipment, backcountry gear and experience preferences (including your most frequented
mountains), name and email address, and other further information you choose to provide. If you
submit an inquiry by live chat, we may collect and process your name, computer IP address
location, and the contents of the message you send to us, and other further information you
choose to provide. If you contact us directly, we may receive additional information about you.
For example, when you contact us with an inquiry, we will receive your name, email address,
and the contents of the message you send to us, and other further information you choose to
provide.
Payment and Billing Information. If you make a purchase or attempt to make a purchase
through our Services, our third party payment processor collects and processes your payment and
billing information, such as your name, billing address, shipping address, credit/debit card
information, email address, and phone number.
Love It or Return It. If you seek to return our products, we may collect and process your name
and contact details, date of purchase and order number, days of use, whether you are returning
the product for a refund or a warranty, the reason for return, a picture of a damaged ski (if
defective) and any other information that you submit to us.
Newsletter. If you sign up to receive emails or information about our Services, then we will
collect Personal Information from you, such as your first and last name, email address, and your
areas of interest. When we send you emails, we may track whether you open them to learn how
to deliver a better customer experience and improve our Services.
Careers. If you apply for a job with us directly, you may provide us with your resume, name and
contact details, and any other information that you submit to us. If you apply for a job with us
through a third-party platform (such as LinkedIn), we will collect the information you make
available to us through such a third-party platform.
Demo with Us. If you express your interest in becoming an authorized WNDR demo center, you
may provide us with your name, email address, shop location, name and phone, years in
business, description of the shop and any other information you may decide to submit.
Become a Friend of WNDR. If you express your interest in becoming a Friend of WNDR, you
may provide us your name, email address, recent pay stub, and any other information you submit
to us, including Instagram handle, occupation, employer, home terrain, your interests in the
backcountry, statements about alignment with the WNDR Alpine ideology, and name of your
referee.
B. Personal Information We Collect When You Use Our Services.
Location Information. When you use our Services, we may infer your general location
information, for example by using your internet protocol (IP) address.
Device Information. We receive Personal Information about the device and software you use to
access our Services, including IP address, web browser type, internet service provider, time zone,
and operating system version.
Usage Information. We receive Personal Information about your interactions with our Services
to help us understand how you use our Services and to help us improve them, such as the pages
or other content you view or interact with, the searches you conduct, the purchases you make, the
websites or search terms that referred you to the Services, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and third party partners collect
information using cookies, web beacons, pixel tags, log files, and similar technologies
(collectively, “Cookies”). Our third party partners, such as analytics and advertising partners,
may use these technologies to collect information about your online activities over time and
across different services. Cookies are small text files containing a string of alphanumeric
characters. Log files track actions that occur on the Services and collect device information. Web
beacons and pixel tags are electronic files that record usage information. We may use both
session cookies and persistent cookies. A session Cookie disappears after you close your
browser. A persistent Cookie remains after you close your browser and may be used by your
browser on subsequent visits to our Services.
Please review your web browser’s “Help” file to learn the proper way to modify your Cookie
settings. Please note that if you delete or choose not to accept Cookies from the Service, you may
not be able to utilize the features of the Services to their fullest potential.
C. Personal Information We Receive From Third Parties.
Third-Party Services. You may also post photos, comments, or reviews on our pages available
through third-party platforms, including LinkedIn, Twitter and Instagram. If you do so, we and
other users on those third-party platforms may be able to view the Personal Information you
make available through these third-party platforms.
Partners. We may receive additional Personal Information about you, from third parties such as
data or marketing partners or partners that provide available demographic information about you
and combine it with other Personal Information we have about you.
How We Use the Personal Information We Collect
We use the Personal Information we collect for the purposes described below:
- To provide, maintain, improve, and enhance our Services;
- To personalize your experience on our Services, such as by providing tailored content and recommendations;
- To understand and analyze how you use our Services and develop new products, services, features, and functionality;
- To facilitate transactions and payments;
- To process job applications;
- To process your submissions, including to become an authorized WNDR demo center
- and a Friend of WNDR.
- To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
- To find and prevent fraud, and respond to trust and safety issues that may arise;
- For marketing and advertising purposes, such as developing and providing promotional material and advertising materials that may be relevant, valuable, or otherwise of interest to you;
- For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
- For other purposes for which we provide specific notice at the time the Personal Information is collected.
Legal Bases for Processing European Personal Information
If you are located in the European Economic Area (“EEA”) or the United Kingdom, we only
process your Personal Information when we have a valid “legal basis,” including as set forth
below.
- Consent. You have consented to the use of your Personal Information. For example, we may process your Personal Information to send you marketing communications or to use Cookies where you have consented to such use.
- Contractual Necessity. We need your Personal Information to provide you with our Services. For example, we may need to process your Personal Information to respond to your inquiries or requests.
- Compliance with a Legal Obligation. We have a legal obligation to use your Personal Information. For example, we may process your Personal Information to comply with tax, labor and accounting obligations.
- Legitimate Interests. We or a third party have a legitimate interest in using your Personal Information. Specifically, we have a legitimate interest in using your Personal Information for product development and internal analytics purposes, and otherwise to improve the safety, security, and performance of our Services. We only rely on our or a third party’s legitimate interests to process your Personal Information when these interests are not overridden by your rights and interests.
How We Share the Personal Information We Collect
Affiliates. We may share your Personal Information we receive with our affiliates for any of the
purposes described in this Privacy Policy.
Vendors and Service Providers. We may share your Personal Information we receive with
vendors and service providers that perform services on our behalf in connection with the
provision of our Services. For example, we share Personal Information we receive with Shopify
so you can make purchases on our Services. You can read more about how Shopify uses your
Personal Information here: https://www.shopify.com/legal/privacy.
Advertising Partners. We work with third party advertising partners to show you ads that we
think may interest you. Some of our advertising partners are members of the Network
Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/) or the Digital Advertising
Alliance (http://optout.aboutads.info/?c=2&lang=EN). If you do not wish to receive personalized
ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based
personalized ads from member companies. You can access any settings offered by your mobile
operating system to limit ad tracking, or you can install the AppChoices mobile app to learn
more about how you may opt out of personalized ads in mobile apps.
Analytics Partners. We use analytics services such as Google Analytics, Shopify, and Help
Scout, to collect and process certain analytics data. These services may also collect Personal
Information about your use of other websites, apps, and online resources. We may also use cloud
collaboration platforms, such as Google Workspace and Air Table, to store and process such
analytics data. You can learn about Google’s practices by going to
https://www.google.com/policies/privacy/partners/, and opt-out of them by downloading the
Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your
Personal Information if we believe doing so is required or appropriate to: (a) comply with law
enforcement requests and legal process, such as a court order or subpoena; (b) respond to your
requests; or (c) protect your, our, or others’ rights, property, or safety. This includes exchanging
information with other companies and organizations, including law enforcement agencies, for the
purposes of fraud protection and to prevent cyber or other suspected or alleged crime. For the
avoidance of doubt, the disclosure of your Personal Information may occur if you post any
objectionable content on or through the Services.
Merger, Sale, or Other Asset Transfers. We may disclose your Personal Information to service
providers, advisors, potential transactional partners, or other third parties in connection with the
consideration, negotiation, or completion of a corporate transaction in which we are acquired by
or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.
The use of your Personal Information following any of these events will be governed by the
provisions of this Privacy Policy in effect at the time the applicable Personal Information was
collected.
With Your Consent. We may also disclose your Personal Information with your permission.
Your Rights and Choices
Marketing Communications. You can unsubscribe from our promotional emails via the link
provided in the emails. Even if you opt-out of receiving promotional messages from us, you will
continue to receive administrative messages from us.
How to Block Cookies. You can block Cookies by setting your internet browser to block some
or all Cookies. You can withdraw your consent at any time by deleting placed Cookies and
disabling Cookies in your browser, or as explained below. You can change your browser settings
to block or notify you when you receive a Cookie, delete Cookies or browse our Services using
your browser’s anonymous usage setting. Please refer to your browser instructions or help screen
to learn more about how to adjust or modify your browser settings. If you do not agree to our use
of Cookies or similar technologies which store information on your device, you should change
your browser settings accordingly. If you use your browser settings to block all Cookies
(including essential Cookies) you may not be able to access all or parts of our Services, and some
features of our Website may not function properly.
Your European Privacy Rights. If you are located in the European Economic Area or the
United Kingdom, you have the additional rights described below:
- You may request access to the Personal Information we maintain about you, update and
correct inaccuracies in your Personal Information, restrict or object to the processing of
your Personal Information, have your Personal Information anonymized or deleted, as
appropriate, or exercise your right to data portability to easily transfer your Personal
Information to another company. In addition, you also have the right to lodge a complaint
with a supervisory authority, including in your country of residence, place of work or
where an incident took place. - You may withdraw any consent you previously provided to us regarding the processing
of your Personal Information at any time and free of charge. We will apply your
preferences going forward and this will not affect the lawfulness of the processing before
you withdrew your consent. - You may withdraw any consent you previously provided to us regarding the processing
of your Personal Information at any time and free of charge. We will apply your
preferences going forward and this will not affect the lawfulness of the processing before
you withdrew your consent.
You may exercise these rights by contacting us using the contact details as indicated in the
“Contact Information” section below. Before fulfilling your request, we may ask you to provide
reasonable information to verify your identity. Please note that there are exceptions and
limitations to each of these rights, and that while any changes you make will be reflected in
active user databases instantly or within a reasonable period of time, we may retain Personal
Information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal
obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.
Third Parties
Our Services may contain links to other websites, products, or services that we do not own or
operate. We are not responsible for the privacy practices of these third parties. Please be aware
that this Privacy Policy does not apply to your activities on these third party services or any
information you disclose to these third parties. We encourage you to read their privacy policies
before providing any information to them.
Retention
We take measures to delete your Personal Information or keep it in a form that does not permit
identifying you when your Personal Information is no longer necessary for the purposes for
which we process it unless we are required by law to keep your Personal Information for a longer
period. When determining the specific retention period, we consider various factors, such as the
type of service provided to you, the nature and length of our relationship with you, and
mandatory retention periods provided by law and the statute of limitations.
Security
We make reasonable efforts to protect your Personal Information by using physical and
electronic safeguards designed to improve the security of the information we maintain. However,
as no electronic transmission of information can be entirely secure, we can make no guarantees
as to the security or privacy of your Personal Information.
Children’s Privacy
We do not knowingly collect, maintain, or use Personal Information from children under 16
years of age, and no part of our Services are directed to children. If you learn that a child has
provided us with Personal Information, then please alert us at hello@wndr-alpine.com or
otherwise as indicated in the “Contact Information” section below.
International Visitors
Our Services are hosted in the United States If you choose to use the Services from the EEA or
other regions of the world with laws governing data collection and use that may differ from U.S.
law, then please note that your Personal Information is processed and stored in the U.S. Also, we
may transfer your data from the U.S. to other countries or regions in connection with storage and
processing of data, fulfilling your requests, and operating the Services. By providing any
information, including Personal Information, on or to the Services, you consent to such transfer,
storage, and processing.
If you are located in the EEA, we will comply with applicable EEA data protection law when
transferring your Personal Information outside of the EEA. We may transfer your Personal
Information to countries which have been found to provide adequate protection by the EU
Commission, use contractual protections for the transfer of Personal Information, transfer to
recipients who have adopted Binding Corporate Rules, or rely on an appropriate legal
derogation.
For more information about how we transfer outside of the EEA and the UK, or to obtain a copy
of the contractual safeguards we use for such transfers, you may contact us using the contact
details as indicated in the “Contact Information” section below.
Pose a Question
If you have questions about your privacy on the Services or this privacy policy, please contact us
at hello@wndr-alpine.com or otherwise as indicated in the “Contact Information” section below.
Changes to this Privacy Policy
We will post any adjustments to the Privacy Policy on this page, and the revised version will be
effective when it is posted. If we materially change the ways in which we use or share Personal
Information previously collected from you through the Services, we will notify you through the
Services, by email, or other communication.
Contact Information
Checkerspot, Inc. (dba WNDR Alpine) is the controller or entity responsible for the processing
of your Personal Information pursuant to this Privacy Policy. If you have any questions,
comments, or concerns about our processing activities, please email us at hello@wndr-
alpine.com or write to us at:
Checkerspot, Inc.
1250 Marina Village Parkway,
Alameda, CA 94501.
If you are located in Switzerland, the UK or EEA please contact our data representative in your home country
using the attached document.
Last Updated: August 17, 2023