When we launched last year, we set out to shift the mindset of backcountry skiers, by creating products with added performance through never before seen, biobased materials.
Moving into our second season, it's a major milestone to receive the attention of a publication as respected as Fast Company, which focuses on technological innovations of all kinds - both within and far beyond the outdoor industry.
In the competition's sports and recreation category, we were up against much larger and more established brands, including Adidas, Nike, and Specialized. As such, we’re incredibly proud to be able to celebrate this award as a testament to our hard work. Materials matter, and we seek to prove that with every ski we make.
This award joins accolades from our own community. This year, the all-new Vital 100 won Freeskier’s Editors’ Choice in their upcoming backcountry ski test, which hits shelves in the coming weeks.
Additionally, the Intention 110 was chosen as an official selection in Backcountry Magazine’s upcoming gear guide.