Introducing the Reason 120

Today marks our two year anniversary as a brand. And despite the near hundred degree heat we’re currently experiencing at the Design Lab in Salt Lake City, our thoughts are drifting to daydreams of powder.

For the last two seasons, we’ve been working on a deep powder ski designed to out-float, out-play, and outperform the rest, even when the snowpack is heavy and unpredictable.

If you’ve been aboard the Intention 110, you already know how we feel about hard-charging backcountry skis with a penchant for pow.

But what happens when you take the most refined palette of ski-specific biomaterials we’ve used to date, blend them with progressive geometry, and then turn the waist width up to 120?

Well, you get the Reason. 

This ski is our answer to the nagging questions in the backs of our minds, when we foolheartedly ask ourselves if pushing our bodies to the limit, laboring through discomfort and excessively deep snow is truly worth it. It’s our tribute to those nights spent in huts, when you chuck one last log into the wood stove, slide into your sleeping bag, and drift into lucid visions of snowfall soon to come. In this state, your reason for being comes into focus. Moments like these are our reason for being.

Details in Focus

The Reason 120 is the tool for the days we all dream of. A girthy 120mm waist width provides effortless buoyancy in the deepest and lightest of powder.To compliment this generous platform, we gave the ski a spry 20m sidecut, which enables responsiveness and maneuverability uncharacteristic of such a big ski. 

Additionally, we equipped the Reason with two camber profile options dedicated to getting the most out of dreamy winter conditions, regardless of skier preference. 

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The Reason 120 Camber: ample rocker at both ends with a touch of camber underfoot. 

The Reason 120 Camber represents a more traditional freeride ski feel - ample rocker at the tips and tails to keep the ski afloat at any speed, paired with just 2mm of positive camber underfoot. This ski initiates turns with grace, with the positive camber unlocking ample edge hold in any snow condition for skiers that drive the ski from a more traditional stance. 

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The Reason 120 Reverse Camber also gets plenty of rocker, with subtle, easy to manage reverse camber underfoot. 

The Reverse Camber version is designed for pillow popping and powder smearing to your heart’s content. Skiers with a more neutral, freestyle-oriented stance that like to ski creatively, make variable size turns, slash, and pivot will be smitten with this profile. 

But there’s more to the Reason than its shape. Despite its girthy waist, our athletes have been amazed by how versatile the Reason remains, due to its construction. The Reason’s biobased Algal Core and Algal Wall work together to provide superior torsional stiffness, damping, and strength-to-weight than skis built with conventional materials. In conjunction with the Reason’s dimensions, this construction is one of the most stable we’ve experienced out of a backcountry ski, so even when the snow isn’t neck deep, it’s still more than capable of being pushed hard at speed through whatever snowpack you may encounter. 

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Start dreaming of deep pow pleasures. Wasatch Range, UT. FOW: Pep Fujas // Photo: Eliel Hindert (@eliel_hindert)

It may still be summer here in the Northern hemisphere, but those who rise early get to the goods first... The Reason 120 is available for preorder in all sizes now!  Plus the 1st 50 pre-orders (of any ski) will receive a T-Shirt and Hat of their choosing.

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