TEAM
We are a passionate group of skiers, snowboarders, scientists, engineers, adventurers, photographers, mountain specialists, bikers, hikers, activists, environmentalists, explorers and conscientious planet inhabitants who seek to innovate with biology to make higher performing, environmentally respectful products.
Lead with intention to do what is right, not what is easy. Our primary goal is to bring performance driven bio-based materials to outdoor gear using biotechnology, science and innovative manufacturing techniques that reduce our impact on our planet. We are collectively inspired by our natural world and seek to utilize novel natural chemistries found in nature to enhance our outdoor experiences.
B Corp™
As a Certified B Corporation®, we are held to high social, environmental and corporate governance standards. Each year we are committed to improving our environmental footprint, our community and the biobased and recycled content in our products. Our aim is to build a better business model that reflects a sustained commitment to our planet and its inhabitants.
COMMUNITY
OUR PRODUCTS ARE DESIGNED AND BUILT FOR THE BACKCOUNTRY. THEREFORE WE FEEL THE NEED TO HELP CREATE A RESPONSIBLE COMMUNITY BY SUPPORTING EDUCATION AND SAFETY THROUGH OUR SUPPORT OF LOCAL ORGANIZATIONS.
Local organizations we support:
Park City Professional Ski Patrol
We align with these organizations because of their dedication to supporting backcountry skiers and their safety. We strongly believe that our continued support of these entities, and more in the years to come, will foster widespread backcountry education, safety and etiquette. Do you share our values? If so, we’d love to connect with you.Give us a shout!
FRIENDS
Friends of WNDR [FOW] are a group of athletes, guides and industry legends that live by WNDR Alpine’s mission, vision and values. They represent the WNDR Alpine community.
In the Spring of 2020, we created an event called The Roost to celebrate our earliest adopters. The Roost celebrates the passion behind our products and the people who use our skis through an action-packed weekend of backcountry touring, community events and an exclusive look behind the scenes. Today, we passionately pursue increasing inclusivity and education in the backcountry community with our Roost, Rendezvous, and Outpost events.
Explore The RoostENVIRONMENTAL RESPONSIBILITY
Our planet deserves our respect and needs our protection. Our use of biobased, renewable oils as the precursor to high performance materials is imperative to our mission of moving product innovation away from petroleum.
In addition, we make environmental impact reduction a serious priority through our design, fabrication, production, packaging, and shipping processes. Furthermore, we take responsibility for every product we make through our Takeback Program.
FACILITY
All of our facilities are powered by 100% renewable energy. The gas provided by Dominion Energy comes from renewable natural gas [RNG] sourced from waste methane outputs from farms, organic matter, and landfills.
100% of our electricity to power operations is generated by solar panels in Millard County, Utah and provided by Rocky Mountain Power’s Subscriber Solar Program.
Biomanufacturing
By introducing new materials derived from microalgae, we are replacing petroleum based products while simultaneously enhancing performance. These materials are able to challenge the weight and durability restrictions of incumbent materials while having a positive impact on our planet. Creating new possibilities for ski and snowboard performance while reducing our communal reliance on petroleum sounds like a win-win to us!
WASTE STREAM
Beyond requisite recycling of cardboard, plastic and aluminum, we are currently diverting post-production UHMW, rubber, and ABS plastic waste streams by granulating the material for alternative inputs to our products and the creation of others.
For our 2023 lineup, we are implementing waste materials directly into our products in the form of SpiralMade™ materials. Spiral Plate binding inserts increase our overall recycled content and reduce landfill waste in our skis while improving binding retention strength. We are continuing to explore additional uses of SpiralMade™ materials in snowsports applications and beyond.
Packaging and Delivery
All products sold on our website are shipped using post consumer recycled and recyclable, or repulpable materials. Skis and snowboards are wrapped in 100% recyclable craft paper for protection and are packaged snugly in locally sourced custom shaped boxes primarily made from recycled material. They are taped with recyclable and repulpable craft tape and shipped carbon neutral via UPS at no additional consumer cost.
Our approach to Responsibility is multifaceted. We're always looking for thoughtful ways to innovate responsibly. Stay tuned for more to come as we grow.